![]() Frutiger Aero and Frutiger Metro are very similar and adjacent aesthetics, both incorporating the same themes and being popular around the same time. It is characterized by its vast use of Skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism", aero glass, bokeh, Frutiger fonts, auroras and bright, vibrant colors (usually greens and blues). ![]() Related Aesthetics & Subgenres Related Aesthetics Frutiger Aero įrutiger Aero (also known as Web 2.0 Gloss) is a design style and aesthetic that was prevalent in advertising, stock imagery and technology from roughly 2004-2013, following the end of the Y2K era and overlapping with the McBling, Surf Crush, Frutiger Metro and ElectroPop 08 aesthetics. Splats, speakers, and elements of music are also prevalent elements of Frutiger Metro. Frutiger Metro also uses shades of color and design elements that are similar to Funky Seasons (a Frutiger Aero and Superflat Pop subgenre), employing saturated colors to invoke a sense of vibrancy. These bloom elements are made by using digital graphic tools, which enables designers to manipulate images and forms, creating a more intricate and blooming-like pattern, similar to Vectorbloom. However Frutiger Metro designs are used on exclusively flat, yet maximalist patterns, contrasting Frutiger Aero's 3D depth filled, glossy designs. Frutiger Metro is dissimilar to Frutiger Aero in its use of bloom elements heavily based around the use of flowers, flourishes, gradient blocks, and occasionally animals this is similar to Frutiger Aero's naturist and humanist motifs. This is an example of the "20 year nostalgia cycle", as Frutiger Metro and Frutiger Aero began triggering mass-nostalgia for people around 18 years after its emergence.įrutiger Metro, similar to Frutiger Aero, makes use of glossy textures, "humanism", nature, Skeuomorphism, bokeh, and bright and vibrant colors. it is also likely a " Neo-Metro/Aero" movement is currently underway or will be underway in the future. Since 2022, Frutiger Metro has made a slight comeback via TikTok videos, similar to the Y2K revival. Flat Design was fully established by 2017, as well as Corporate Memphis, signifying the end of Frutiger Metro's as well as the Frutiger Family as a whole's mainstream popularity. This was during the beginning of the end of the " Frutiger" era and a transition period to design philosophies such as Flat Design, hence the 2D-esque flatter design. This version of Frutiger Metro contained a slimmed down less detailed version of the aesthetic, which became to be known as Flat Metro. During this time, Frutiger Metro experienced immense popularity alongside Frutiger Aero, being used in numerous faucets of popular culture, everyday life, internet culture, media, and corporations.įrutiger Metro's most notable and defining use was in Microsoft's Windows 8 operating system released in 2012. Frutiger Metro was also popular in the realm of corporate design, as well as internet culture as a whole featuring many variations and sub-aesthetics due to its broadness and widespread appeal.įrutiger Metro's prime encompasses the Late- 2000s, as this was when the Frutiger Family of aesthetics reached their cultural peak. 2013), largely popular alongside Frutiger Aero. Early/Mid-2000s) įrutiger Metro's lifespan was from the Mid- 2000s (c. It was formerly classified as a subgenre of Frutiger Aero, however, Frutiger Metro's increasingly broad nature distinguishes it from Frutiger Aero and establishes it as an aesthetic in its own right. This is similar to Frutiger Aero being named after Windows Aero (featured in Windows 7). Frutiger Metro shares a lot similarities with Frutiger Aero and other aesthetics of the time unlike Frutiger Aero which has a large focus on detailed glossy 3D designs, Frutiger Metro is flat.įrutiger Metro's name is derived from it's cousin-aesthetic, " Frutiger" Aero, which it bears a heavy resemblance to the second part of it's name, " Metro", is named after the Metro design language created by Microsoft which was utilised in Windows 8 (Frutiger Metro's most prominent appearance). ![]() It combines flat, minimalist graphics with a maximalist design philosophy, typically catering to a pre-teen/teenage demographic. This article is part of a series on the Frutiger Familyįrutiger Metro (also known as Flat Frutiger Aero, Vector Metro, or Vector Vomit) is a broad design aesthetic that encompasses the " Frutiger" vector-based graphic designs of the 2000s, utilizing glossy textures, abstract flourishes, humanism, nature, gradient blocks, and bloom elements. Microsoft, Skype, Myspace, Orkut, Hasbro, Nickelodeon
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